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SEAT Tarraco campaign

Miller & Middleton are THE SEAT dealership of Colchester, Essex.

Founded over 60 years ago, SEAT are a dynamic, design-driven, young-spirited brand, constantly seeking to create new levels of quality car enjoyment.

What we did

SEAT recently launched their new large SUV, the SEAT Tarraco. With the addition on the horizon, Miller & Middleton expressed an interest in a social campaign to promote and raise awareness of the vehicle’s arrival.

Social media platforms have some of the richest audience and behavioural data because they’re visited frequently and a lot of time is spent on them. These platforms let you customise who receives your ads in very targeted ways, which can yield excellent results when it comes to engaging a new audience.

We suggested a paid Facebook campaign, utilising the carousel format. Facebook Carousel Ads give customers more options and encourage them to click by offering a different option on each carousel card, with links to the same or different landing pages.

Strategy & Objectives

The core objectives for the digital campaign were:

  • Create awareness of the vehicle launch amongst new customers within the target audience
  • Create awareness of the vehicle launch amongst existing customers within the target audience
  • Drive qualified traffic to the website

Results

With a budget of £200.00, the Facebook campaign reached over 18,000 Facebook users, made over 28,000 impressions and resulted in 611 link clicks. We successfully created awareness of the all-new SEAT Tarraco and drove targeted qualified traffic to the Miller & Middleton website.

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