We started with zero. We built everything above.
Zero Above is a content marketing agency founded on the belief that creative thinking and commercial rigour should never live in separate rooms. For over a decade, we have been proving it, for national institutions, global engineering brands and public sector organisations where the stakes are too high for guesswork.
We believe most
marketing is too busy and
too disconnected to
work.
Buyers make decisions before they click. AI summarises your business before you get a chance to explain it. Budgets are scrutinised line by line. And yet most agencies are still selling activity campaigns without continuity, content without distribution, creative that looks good but proves nothing.
We built Zero Above around a different belief.
That the best marketing starts from zero, zero assumptions, zero wasted spend, zero disconnected tactics, and is engineered to perform above expectation at every stage. Not a collection of services. A system. One that generates demand, builds authority and turns attention into measurable outcomes that hold up to scrutiny long after a campaign ends.
We call it content marketing above the ordinary. And it is the only way we know how to work.
Strategy first. Creation second. Distribution and maximisation third.
Every engagement starts the same way, with a genuine understanding of your business, your audience and the gap between where you are and where you need to be. We do not arrive with a template. We arrive with curiosity.
From there we build. Not a campaign. Not a collection of assets. A connected content marketing system in which every channel, every piece of creative and every pound of spend is working toward the same outcome, above baseline, above the competition and above what you could achieve with any single tactic alone.
A team that has been doing this since before most of our tools existed.
Zero Above was founded by Simon Isaac in 2010, built from the ground up on the principle that great creative and accountable marketing should not be a compromise. Over fifteen years, that principle has shaped every client relationship, every piece of work and every person who has joined the team.
Today, Sakura and Raphael lead the agency forward bringing fresh thinking, new creative energy and a specialist focus on video that puts Zero Above at the forefront of where content marketing is heading. Simon remains part of the business in a strategic and mentoring capacity, and the foundation he built is as present as it has ever been.
The wider team – designers, developers, strategists, digital specialists, video producers and content creators are the people our clients work with every day. They are experienced, collaborative and genuinely invested in the outcomes they produce. Reputation built on substance. Creativity that must carry real weight. Results that have to be demonstrable, not decorative.
The leadership team

Sakura Dunn
Managing Director

Sakura Dunn
Managing Director
Sakura is our Operations Director who moved from Canada with her family in 2019. She brings 7+ years of marketing experience, working in Canada and the UK, specialising in delivery management.
Her pride project is running a multi-channel recruitment campaign for Suffolk Fire and Rescue including social advertising and email to increase the diversity of applicants. Sakura, with the help of her team increased their successful female firefighter applicants to 24% of the pool. A 140% increase over previous years.
When she’s not at the office, you’ll find her planning her next holiday, reading a book with her children, or listening to her latest favourite podcast.

Raphael Pugh
Creative Director

Raphael Pugh
Creative Director
Raphael is our Creative Director, bringing over a decade of filmmaking expertise to the team. With a global portfolio, he has collaborated with industry-leading brands including Dior, BMW, Royal Enfield and Fenwick, to name just a few.
Armed with a Master’s degree in Filmmaking and an unwavering passion for visual storytelling, Raphael specialises in crafting captivating, purpose-led content tailored to each client’s unique goals. His work seamlessly combines creative vision with strategic insight, ensuring every project resonates deeply and delivers meaningful impact.
When he’s not behind the camera or directing creatively, you’ll find him exploring the outdoors with his young family or building custom motorcycles.

Simon Isaac
Founder

Simon Isaac
Founder
For over 30 years, Simon has worked in brand and marketing strategy both client and agency side for a range of international blue chip organisations. He has led the team at Zero Above for over 12 years.</p><p>As a Fellow of the Chartered Institute of Marketing, he delivers strategic capabilities to client projects with a focus on behaviour change and omni-channel engagement.
Outside Zero Above, Simon is a passionate EV advocate and is considered an early-adopter having clocked up over 180,000 miles on electric since 2015.
The wider team
Designers, developers, strategists, digital specialists, video producers and content creators are the people our clients work with every day. They are experienced, collaborative and genuinely invested in the outcomes they produce.
Reputation built on substance. Creativity that must carry real weight. Results that have to be demonstrable, not decorative.

Georgia Bentley
Operations Manager & Lead Developer

Georgia Bentley
Operations Manager & Lead Developer
Georgia is our Operations Manager who keeps an eye on all things projects, clients and our team. Managing the day to day, she’s also our Lead Developer with a fantastic knowledge of the WordPress content management system and has over 8 years experience in building websites from scratch.
A typical day for her includes, building and maintaining websites but also ensuring all tasks, deliverables and standards are being met by the whole team for our clients.
Outside of work Georgia runs her own dance school, GDA which keeps her fit and healthy as well as inspired and motivated! You’ll always find her dancing or talking about dancing or showing you 100 photos of her pet cats who she adores!

Fran Smith
Client Account Lead

Fran Smith
Client Account Lead
Fran is our Client Account Lead who ensure’s all of our clients are looked after with the highest level of service from our team of specialists. With a variety of experience in retail marketing, product marketing, placemaking and project management, Fran loves to put her skills to use, working closely with clients to deliver effective marketing solutions. On a typical working day, Fran can be found managing various client projects, working with the team to deliver all campaign aspects.
Outside of work, Fran is never without her cocker spaniel at her side, who is affectionately named Walty after her love for all things Disney! It’s therefore not surprising that her favourite marketing campaign that she has worked on was relaunching a dog-friendly scheme at a nearby shopping centre, whereby she worked closely with local stakeholders to support the town-wide initiative.

Besjona Morina
Digital Marketing Executive

Besjona Morina
Digital Marketing Executive
Besjona is our digital marketing executive, an advertising graduate from the University of East London. During her time at Capsule, she has developed her skills in Marketing. She also works alongside Debbie to help with the admin side of things, making sure the correct payments are made. You’ll normally find her working on Mailchimp, making reports and creating content.
In her free time, she likes keeping fit by going to the gym, reading new books, baking and finding a new destination to travel to!

Charlotte Khor
Account Manager

Charlotte Khor
Account Manager
Charlotte brings invaluable client-side experience, bridging the gap between brand marketing goals and execution. On a typical working day, she manages various client projects, ensuring high standards are met and deadlines are kept.
As an Account Manager, she enjoys working on design projects, video productions, website builds, and managing trade show events. Seeing projects come to life, along with positive reactions from clients, make her day!
Out of work, she enjoys travelling through her bucketlist, trying new cuisines, attending 90s music gigs, and indulging in cake as often possible.

Ian Girling
Senior Designer

Ian Girling
Senior Designer
Ian is a Senior Designer with over 20 years of experience working across all fields of design. In that time he has developed skills in print design, branding, website design & development and video editing. He still enjoys the thrill of seeing work in print and the variety and challenges the role presents.
In his spare time he enjoys attending music festivals, camping, food (both cooking and eating out) as well as helping to run a local board game club.

Harley Turner
Designer

Harley Turner
Designer
Harley is our Graphic Designer working alongside Ian. Having always had a passion for creativity and design, Harley joined us in 2023 after graduating from De Montfort University studying Graphic Design. He enjoys working across numerous areas of design, exploring new challenges and keeping up to date with the latest design trends and technologies. When not designing he can be found searching for new music, gaming, reading or spending time with his cat, Dudley.

Debbie Mills
Finance and Accounts Administrator

Debbie Mills
Finance and Accounts Administrator
Debbie is our finance and accounts administrator who has a background across a range of industries. Her role includes managing invoices, dealing with customer accounts and any other financial matters.
Debbie and her husband recently moved to a quiet part of Suffolk, where they are in the process of renovating an old property.
Outside of work Debbie enjoys walking her dogs, gardening, going away in their caravan and best of all looking after her young grandson.

Jason Smith
Senior Developer

Jason Smith
Senior Developer
Jason is our Web Developer with over 20 years of experience building fast, user-friendly websites. Specialising in WordPress development, he enjoys turning designs into high-quality, responsive websites and solving complex technical challenges. He works across a wide range of projects, from bespoke builds and e-commerce sites to ongoing website support and maintenance.
Outside of work, Jason enjoys spending time with his family, travelling across Europe, and keeping active with rowing. He also enjoys exploring new places and making the most of family holidays.

Michael Weaver
Senior Wordpress Developer

Michael Weaver
Senior Wordpress Developer
Michael Weaver is a WordPress developer with over 15 years of experience building fast, accessible, and user-focused websites.
He has worked with leading brands including Adobe, Semrush, and Mercedes-Benz, helping organisations create high-quality digital experiences with a strong focus on performance, SEO, and accessibility.
Outside of work, he’s an avid Aston Villa fan and enjoys getting outdoors for long walks whenever he can.

Mike Hall
Digital Marketing Manager

Mike Hall
Digital Marketing Manager
Mike is a Digital Marketing Manager with over 10 years of digital agency experience working with clients across B2B, B2C & Non-Profit sectors. His skills span the full spectrum of the digital marketing mix and he has a particular focus on delivering objective-led, data-driven results for his clients. When he is not immersed in a client’s Google Analytics or Google Ads account, Mike can be found on the golf course, cricket pitch, shredding in his home recording studio or enjoying days out with his wife and son.

Chay Kelly
Digital Marketing Executive

Chay Kelly
Digital Marketing Executive
Chay is one of our digital marketing executives and comes with 5+ years of digital marketing agency experience. He has built up experience with all digital marketing channels before specialising in SEO and becoming Google Ads certified. With a passion for tech SEO and website performance Chay is all about driving more traffic from search engines to faster-performing websites.
You’ll typically find him working on digital marketing retainers, helping spot SEO opportunities and growing organic traffic and leads for our clients. His pride project has been working with WillisPalmer to increase their number of independent social workers. By creating and executing a keyword-led content strategy, they now rank first for “becoming an independent social worker”.
Outside of work you can spot Chay out and about on the bike, BBQing in the garden with friends or going for a walk in the beautiful Suffolk landscape. In the winter, he’ll be tinkering with one project or another, whether that’s his home assistant project, websites or playing around with new tools.
Trusted where credibility is not optional
We work with organisations that operate under scrutiny, where a poorly executed campaign is not just an inefficiency, it is a reputational risk. That means our work has to hold up. Every time.
Gilbarco Veeder-Root
Integrated content marketing and digital infrastructure across international markets. Paid, organic, video and content working as one connected system above expectation.
National Institute of Teaching
Brand strategy, SEO and content built ahead of national launch. Authority and visibility established before the institution was publicly known.
Suffolk County Council
Digital campaigns and content systems built to withstand public sector scrutiny and demonstrate measurable community impact.
Fritton Lake
60% increase in social following in 12 months
Making membership feel like a movement. in the first year we increased the social media presence by over 60% for one of suffolks most sought after private members clubs and holiday destinations.
Somerleyton Hall
50% increase in social following in first 12 months
Putting a Suffolk Icon back in the spotlight. Content creation, social media management and content strategy for one of England’s finest stately homes, bringing it gardens, heritage and character to a growing new audience.
Butley Priory
1,000+ followers gained in 6 months
An ancient setting. A brand new audience. 1,000+ followers gained in 6 months-launching the brand from scratch and building an engaged social following along with optimised content creation for this stunning wedding venue and historical sit, set in acres of wild natural woodland surrounding the iconic Butley Priory.
WildEast
100% increase in social following in 4 months
Turning a movement into a media presence. Content creation, social media management, Launch of a new podcast and multiple campaigns, all built from the ground up for WildEast.
Space East
We worked with Space East to launch.
The East of England Space Cluster branding was created to support the promotion of space across multiple industries nationally and internationally.
We have been doing this for over fifteen years across B2B, B2C, public sector and not-for-profit and 100% of our clients on our social retainer has grown their following by at least 55% within 12 months. Without exception.
Zero carbon. Above reproach. From day one.
Zero Above has operated as a zero carbon business since Simon founded it in 2010. Not as a response to market pressure. Not as a brand positioning. Because it was the right way to build a business.
All-electric vehicle fleet. Carbon-neutral hosting. Verified tree planting through carbon sequestration programmes. Balanced print. Upcycled technology wherever possible.
These are not pledges. They are the way we work every day and they are as embedded in how we operate as the creative work itself.
We also believe the same standard applies to how we treat our clients, our team and our suppliers. Transparent reporting. Rolling contracts. You own your data and accounts. No lock-in. No small print.
Zero confusion. Above expectation. Always.
Let's start from zero and build something above the ordinary.
If you are an organisation with something real to say and a market that needs to hear it then we would like to talk.