Zero Above were approached by Goldsmith Webb Opticians to create monthly fully integrated campaigns promoting their products and services.
Goldsmith Webb Opticians are an independent opticians with eight practices across Essex, who strive to meet the needs of local residents. They have devoted considerable time and effort to ensure a relaxed and friendly atmosphere within their practices and wanted their expertise and knowledge to be at the forefront of each of their campaigns.
The objective of each monthly fully integrated campaign was to create an engaging but informative message which promoted Goldsmith Webb Opticians products, unmissable special offers and/or quality service.
Requirements included; engaging adverts to generate brand recognition and a CRO optimised landing page designed to deliver a specific message with a simplistic call to action. Targeting all genders aged between 18-65+ in Essex, the digital channels used include; Google Ads Search Network and Paid Social.
Their seasonal campaign: The Perfect Accessory This Party Season was created in order to promote Goldsmith Webb Opticians contact lens service and targeted glasses wearers who may have wanted to transform their look for the Christmas party season by going frames-free. The campaign compromised of a Facebook Carousel, Google Ads Search Advertising and an optimised landing page. The total budget was £200. With an eight week time frame the Ads campaign made 35,931 impressions and 178 clicks and the Facebook campaign made 18,647 impressions and 411 link clicks.