Paid & Organic campaign promoting Supply Chain Trends 2021 Brochure

We delivered a Facebook ad campaign as well as organic assets for LinkedIn and Email.

With a complex but sophisticated approach to the campaign, we designed the brochure along with the adjoining assets to support the campaign. With a new chapter released each week, we promoted each chapter on a rotating weekly basis to maximise exposure of each vertical the brochure covered.

Our objective was to drive targeted traffic to the brochure while keeping cost-per-click as low as possible.

As a result of the 5-week campaign, we generated;