Back to Zero Above, bolder than before

Why the name looks familiar

If you’ve worked with us before under the name Capsule Marketing, or you’re wondering why an agency called Zero Above suddenly looks familiar, here’s the short version: this business started as Zero Above, became Capsule Marketing for a period, and has now returned to the name it started with.

Standards that outlasted the name

A name is worth revisiting when the business behind it has changed enough that the fit matters again. Across both names, these standards have run through the work: zero guesswork, zero wasted spend, zero disconnected tactics, above expectation in every piece of work, and results you can check for yourself, not just take our word for.

The environmental side of that goes back furthest of all. Since 2010, we’ve run an electric fleet, hosted everything on carbon neutral servers, and worked with Forest Carbon to fund verified tree planting.

Video was never new to us

Video’s been part of this business from the start; our founder, Simon Isaac, began as a videographer, and it’s never been an afterthought here. What’s changed this year is that it’s become its own dedicated discipline, with a Creative Director now leading it, rather than sitting inside the edge of wider campaigns. It’s a good, current example of what “above” is meant to point to: evidence rather than a slogan, built on something that was already core to who we are.

Not a nostalgia trip

Coming back to Zero Above isn’t a nostalgia trip. It only made sense because the business returning to the name has grown since it last used it- bolder, and with a lot more behind the standards it’s now naming out loud.

What this means for you

If you already work with us, what you can expect doesn’t change: the standards, the way we approach your work, the relationship itself, just a name we’re glad to be back under.

If you haven’t worked with us yet, the honest way to find out whether any of this holds up is to talk to us, book a discovery call and see for yourself. If you’re already a client, it’s worth a word with your account manager; there’s more sitting under the Zero Above name now than you might be using us for.