Most social media activity is busy. Very little of it is working.
Posts go out. Impressions are reported. And at the end of the month nobody can answer the question that matters: what did it actually do for the business?
The problem is rarely effort. It is strategy, or the absence of one. Social media without a clear audience, a connected content plan and a paid layer to amplify what is working is just noise at cost.
Zero Above takes a different approach.
Social media retainer
Our fully managed social media retainer combines organic content, paid amplification and professional video and photography production into one connected monthly service – run entirely by our team.
Every client on our retainer has grown their following by over 100% within the first year. Without exception.
Audience first. Platform second. Results always.
Audience before everything Before we write a word or place a pound we take the time to understand your business, your buyers and the competitive landscape. Every platform decision, every piece of content and every pound of ad spend is built around a specific audience.
The right platforms for your objectives Not every business needs to be on every platform. We match channels to outcomes, for example; LinkedIn for B2B decision-makers, Instagram and TikTok for younger and consumer audiences, Facebook where the scale and targeting justify it and we do not recommend a platform unless we can defend why it belongs in your mix.
Paid and organic working together Our paid social team works directly alongside our organic team, sharing audience insights, testing content across both paid and unpaid placements and using what converts in paid to inform what we publish organically. The result is a system in which every part makes every other part work harder.
Connected to the wider digital mix Social does not exist in isolation. Our social activity is designed to complement and inform your SEO, PPC and content strategy. Feeding search term data, informing landing page performance and building the kind of authority that reduces reliance on paid media over time.
Daily optimisation - never set and forget We are in your accounts every day, reviewing performance, testing new creative, adjusting budgets toward what is working and away from what is not. Every month you receive a report and a call to walk through it.
