PPC Management Services
Paid Search provides an immediate, scalable opportunity for increased bottom-of-funnel search traffic, enabling your business to appear at the top of the search engine results when potential customers are searching for the products or services that you offer.
Our iterative approach to PPC campaign management means that we are constantly working towards maximising budget efficiency, keeping CPAs low and delivering consistently improving ROI.
Optimisations are made based on data and an in-depth understanding of your business, whilst leveraging machine learning and industry-standard tools to ensure that your ads are shown to the right audience, at the right time.
An integrated, data-driven approach to PPC management
Our paid search management services can be tailored to suit a wide range of budgets and objectives, and we will work with you to prioritise areas of focus to ensure that campaigns are in line with your business goals.
- Keyword and conversion data informs your SEO strategy, so every channel works together.
- Heavy emphasis on Conversion Rate Optimisation ensures that traffic arriving on your site converts at the highest possible rate.
- Attribution modelling helps you understand the role PPC plays in your overall conversion journey — not just last-click.
Display advertising
Uses the Google Display Network (GDN) to show banner ads across millions of websites. An excellent way to build brand awareness cost-effectively and reach people who are not yet actively searching for your products or services.
Shopping Ads
Designed for eCommerce retailers, Shopping Ads display your products with images, reviews and prices directly in search results. These ads convert at a much higher rate for product-related searches than standard text ads.
Quality score optimisations
If you manage your own campaigns but are struggling with high cost-per-click, our specialists understand exactly what levers to pull to improve your quality scores and reduce your CPC, saving significant budget over time.
Text Ads
The most common form of PPC. You choose the keywords you want to target and your ads appear when users search for those terms. Reach potential customers at the very moment they are looking for what you offer.
Retargeting & remarketing
Re-engage visitors who have already shown interest in your business by following them with banner ads across the web. Ideal for increasing brand awareness, recovering abandoned carts, or offering discount codes to previous visitors.
YouTube Ads
Short video ads shown before or during YouTube content. More creative and engaging than static images or text. Zero Above has an in-house video production and animation team to create your assets and then set up and manage the campaign end-to-end.
Ad account set up
New to paid search? We help you get started the right way — with comprehensive keyword research, compelling ad copy, negative keyword identification and a correctly structured account built to perform from day one.
Keeping up with industry changes
The way in which PPC campaigns are managed is constantly evolving as Google, and other platforms, work to integrate increasing levels of machine learning into their bidding algorithms. Best practices change over time and at Zero Above we pride ourselves on being at the forefront of these developments, ensuring that PPC accounts are utilising all available resources to drive results for your business.
Your account, your data
Here at Zero Above, we understand that your ad accounts are full of useful data and are an asset. You’ve paid for us to build and optimise your campaigns so we strongly believe you should own the account, regardless of who your PPC management agency is. Before we start with any campaigns we make sure you’re the owner of the account, so should you decide to move on, you’ll retain access to all the data and campaigns in your account.
Data-driven campaign optimisation
We believe that accurate, comprehensive tracking is the foundation of any successful PPC campaign, and we use data to inform our ongoing strategies. By leveraging both macro and micro conversions, we are able to distribute budgets proportionally to the areas of an account that are performing strongest, whilst providing the bidding algorithms with the data they need to work to their maximum potential.
Iterative campaign development
Far from a “set it and forget it” autopilot approach, we are constantly monitoring every campaign to ensure that high-performing keywords are given the budget they need, whilst wastage is minimised. Whether we’re testing new ad creative, experimenting with new bid strategies, ad extensions or adding negative keywords to an account, there are always optimisations being made to maximise efficiency.
More Than Just PPC
As a full-service digital agency, we do more than just PPC. We’re happy to manage your PPC campaigns for you but with a digital marketing retainer, we make sure that your PPC strategy compliments your digital marketing strategy. This includes using search terms to inform content marketing, conversion data to inform SEO keywords and landing page designs to inform our conversion rate optimisation (CRO) strategy.
Monthly reporting
Each month we will create an in-depth Google Data Studio report tailored to your business so you can see how your ads are performing against your key business objectives, not just a report full of meaningless KPIs. Our reports also come with insightful commentary on the performance of the ads that month as well as what we’ve been working on and what we plan to do next. We will also set up a call each month to review the report with you and answer any questions you might have.
No long-term contracts
We don’t lock our clients into long term PPC management contracts, our PPC contracts run month to month with a 30 day notice period to cancel. We believe the best way to keep our clients is through good results, not locking them in.
Dedicated specialists
As an official Google Partner, our digital marketing team have qualifications in all aspects of Google Ads. At Zero Above, we all work together to maximise the performance of your campaigns. Our in house design team designs and outputs display ads and landing page wireframes, our development team helps with building landing pages and improving conversion rates. All of our PPC accounts are headed up by one of our PPC specialists who will take overall responsibility for the performance of the account and will be there to answer any questions as well as lead reporting meetings.
Top of the funnel
You can also use PPC to prospect for new customers by using the audience targeting features such as “in segment” audiences. This can be a cost effective way to find new audiences who can benefit from your products or services.
Middle of the funnel
Using the retargeting features offered by the PPC ad platforms you can stay at the front of your customers minds while they’re researching alternative solutions to their problem. This is a cost effective way of increasing the likelihood that they buy from you and not your competitors.
Bottom of the funnel
PPC can provide your business with a consistent stream of incoming leads at a cost that you’re comfortable with. By targeting the right keywords you can target bottom of the funnel customers who are ready to buy your products or services.
Protect brand traffic
If you’re the leading brand in your sector you can quickly find competitors bidding to show ads when people search for your brand name. These ads will appear above the first organic listing for your brand and can therefore start to steal traffic from your site. By bidding on your own brand keywords you can protect your traffic at a very cheap CPC.