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Totally Rubbish, The Influencers of Change

The brands devoted to changing our rubbish habits

The over reliance on unsustainable plastic products are a result of our consumerist needs, but there is no need to keep our rubbish ways.

Here are our top 5 brands paving the way to a plastic free and recycled future, devoted to changing our rubbish habits with sustainable solutions.

Lush Cosmetics naked products

Whether we love or hate the intense smell, brightly coloured and glitter filled products Lush produce, we must applaud them for their commitment to the planet. They openly acknowledge their responsibility as a major retailer to limit their contribution to global waste, and they do this by making and creating solid, naked products. They turn liquid shampoo and numerous other products into solid bars, that reduce the need for those pesky plastic bottles and benefit the consumer, as they last longer. Whilst exploring into the brand, I discovered that 35% of Lush products are naked, and they are committed to transforming more. I will admit that I have too benefited from their recycling scheme, as if you return 5 empty pots to any store, you get a facemask for free.

Consumers are fed up with the retail and marketing world, creating unsustainable products and solutions in the name of efficiency and profit. In reality, Lush would not be acting this way if there were no demand for it. Perhaps they are successful due to their lack of competitors who take a similar stance. Lush are definitely a brand to watch and to marvel at.


The future is indeed rubbish, but at Pentatonic they create objects of beauty, furniture invented from trash. From chairs to wallets, tables to cushions, the brand certainly creates the most unique products in a niche market. Each product is made completely from trash, with locally sourced materials free from toxins. They also welcome products back that are no longer wanted, which they reinvent into something else.

James Cropper Cupcycling

Cupcycling by James Cropper is the world’s first recycling process that transforms used coffee cups into arrays of beautifully shaded paper. The James Cropper plant has already reused 6 million cups that once held the nation’s favourite beverages, and transformed them into bespoke, luxury paper, used by brands all over the world. Takeaway cups are tricky to recycle due to their mix of cardboard and plastic materials.

Coffee shops, retailers and cafes can send their used cups to the cupcycling plant, who use specially developed technologies to separate the cardboard from the polyethylene lining. Selfridges are the biggest name to use the cupcycled paper for their iconic yellow bags. With the UK using over 2.5 billion coffee cups every year, James Cropper show that the impossible can be made possible, by committing themselves to revolutionising recycling techniques and creating a beautiful product.

Saltwater Brewery

Saltwater Brewery teamed up with We Believers to replace the commonly used plastic rings around its cans with a biodegradable edible material, that is safe for sealife to eat. Plastic in our oceans cause huge problems for wildlife, with seabirds and marine creatures often mistaking the harmful material for food. Saltwater Brewery have created the first ever 100 percent biodegradable, compostable and edible packaging alternative in the beer industry. Now that is certainly something we can all cheers to.

Adidas and Parley for the Oceans

Adidas and Parley have developed a new line of running shoes, woven from thread made from ocean plastic waste. Parley are no stranger to praise for their work in promoting environmentalism. Their revolutionary thread has woven its way into partnerships with major fashion brands, from G Star Raw to Stella Mccartney. Their latest work with Adidas is extremely influential in promoting the use of sustainable materials in the fashion industry. Hopefully their latest line will kick up the fuss it deserves, encouraging more brands to follow suit and partner up with Parley to use their magnificent thread.