WrestleMania is the biggest night on the sports entertainment calendar. A night where a years worth of story lines and rivalries culminate on ‘the grandest stage of them all’. The show of shows is a nostalgia-fest packed with returning stars, current stars, incredible athleticism and elite storytelling. It captures the imagination of the children in attendance and makes the adults feel like kids all over again.
A huge part of the WrestleMania experience is the eagerly anticipated design of the logo that markets and sets the tone of the show. So, coming off the back of the 34th WrestleMania, we’re taking a look back at our 5 favourite logo designs over the past 34 years.
WrestleMania 25 took place on April 5, 2009 at Reliant Stadium in Houston, Texas with 72,744 people in attendance. The design was deliberately more eccentric than the designs in previous years with the WrestleMania text being wrapped around a giant silver star and the ‘25th anniversary’ falling just below. This design attempted to support WWE’s new tagline for WrestleMania ‘larger than life’ and play up to the mantra that “everything’s bigger in Texas.”
The design marked a landmark anniversary for the most talked about show of the year and while in my not be the most sleek and appealing design, it certainly helped in making the show feel like the biggest yet.
The inaugural WrestleMania took place on March 31, 1985 at the legendary Madison Square Garden in New York City in front of 19,121 people. This was the first professional wrestling show to be viewed by over 1 million people and paved the way for what would become the most talked about sporting events in the world.
The design was simple and classy. The gold colouring, the capitalization, the underlining of the text – it was something that had never been seen before in professional wrestling and made the event feel incredibly important and ‘must see’.
At the time, nobody knew how iconic the logo would become. A design that is recognised in households across the globe and paved the way for the multi-million dollar designs that we see today.
WrestleMania 32 broke records for a number of reasons. The show took place April 3, 2016 at the AT&T Stadium in Arlington, Texas. The ‘show of shows’ claimed an attendance record with 101,763 people packing into the stadium that is the home of the Dallas Cowboys football team.
So with this show being booked as the biggest in the company’s history, the WrestleMania logo design had to live up to expectations.
The design was bright, bold and followed the typical text style for WrestleMania signs. However, the design featured subtleties that made it very special. The Texan star beneath the text added the locality and sense of appreciation for the state hosting the historic event. The star is also the logo of the Dallas Cowboys, the football team that play their home games at the AT&T Stadium, so the inclusion of the blue star is a sincere and classy touch.
The Texan bullhorns that appear slightly above the text also add to the local appreciation of the design and goes some way in paying homage to the city that is helping the show reach all-new heights.
But, arguably the most important aspect of the design is the red, white and blue colouring. The design feels like a tribute to the country of America honouring the colours of the USA’s flag with the star at the bottom of the design resembling the 50 stars. Perhaps the references to the USA is a way of celebrating the country that the WWE was born in and because of the support that WrestleMania received from their home country, they have been able to make the show a worldwide event.
WrestleMania 29 was billed in print as WrestleMania NY/NJ taking place on April 7, 2013 at MetLife Stadium in East Rutherford, New Jersey. There was an attendance of 80,676, the third highest in history.
The logo was certainly different and stood out among several years of previous logos that followed a similar pattern. The design celebrated both New York and New Jersey as the host location and adopted imagery synonymous with the iconic cities that are known as the concrete jungles.
New York and New Jersey have connotations of talent, ambition, excitement and dreams coming true, the very thing that WrestleMania attempts to showcase. By incorporating the sky scrapers and Manhattan style buildings into the logo, it gave the design a unique and powerful feel that was truly worthy of a WrestleMania stage.
WrestleMania 30 was held at the Mercedes-Benz Superdome in New Orleans on April 6, 2014. There was 75,167 people in attendance in the Superdome for WrestleMania’s 30th anniversary.
Many consider WrestleMania 30 as the greatest WrestleMania of all time, and the logo design fit the bill perfectly.
The show was held in the Big Easy, New Orleans, a place famous for its music, its cuisine and the iconic Mardi Gras celebration. The WrestleMania logo was able to tap into the heart of New Orleans subtly and effectively whilst managing to maintain a traditional WrestleMania feel that honours the shows 30th anniversary.
The purple base colour pays tribute to the host city and the beauty it possesses, successfully translating the ‘feel good’ atmosphere that is so closely associated with New Orleans and creating a party atmosphere for the biggest show of the year.
The gold outline of the logo subtly honours the very first WrestleMania logo that ultimately lead to 30 years of excellence and anticipation, a classy and well executed idea that connects the party and celebration vibe back to its roots, almost symbolising a full circle and allowing everyone to appreciate the journey that has taken place to get to where they are today.
So that’s our list! Of course, there are several other designs from alternate years that could have made our list. Let us know if you think we’ve missed anything by Tweeting us here or send us a message on Facebook.
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