Over the next decade or so Electric Vehicles (EV) are set to oust combustion engines out of their market dominance. The last few years have seen EV prices drop and performance improve, which in turn has driven an increase in consumer engagement and a change in EV perceptions (from negative to positive).
Capsule have been embedded in the E-mobility movement since the business began in 2011 when the founders committed to switch to driving EV’s as soon as they were able to. At that time, vehicle choice was limited until 2014 when the BMW i3 came to market and the game changing EV caught the eye of Managing Director, Simon Isaac. The passion for EV and the genuine interest in carbon footprint reduction has served the agency well. A recent campaign development for Gilbarco Veeder-Root’s Veefil EV charging solution launch, allowed the agency to bring its knowledge of the e-Mobility movement to the fore and incorporate learnings and messaging into the materials. The development of ‘The Future of EV Trends Report’ further bolsters Capsule’s commitment to the advance of EV and the positive effects it brings to the evolving mobility market and more importantly, climate change.
The production of our trends report was fuelled by our social listening research which found a 105% increase in social media conversations around EVs year-on-year from 2017 to 2018. There were 425,000 online conversations in 2017 compared to 870,000 in 2018, a remarkable growth percentage. If you work in the transport, logistics or engineering industries, it is time to start listening to your audience and their perceptions of how the electric vehicle industry is changing; in order to understand how you can align your sales and marketing initiatives to capitalise on these content marketing opportunities.
According to Morgan Stanley, the future of motoring is EV bound with 4 out of 5 cars sold worldwide predicted to be an EV by 2050, as consumers move away from Internal Combustion Engine (ICE) vehicles over time. Concerns are starting to fade and myths burst as the technology and infrastructure built around EV becomes more visible and mainstream.
The volume of conversation surrounding EV is on the rise with an average 48% year-on-year increase since 2012, however most notably a huge 159% leap from 336,000 online conversations in 2016 to 870,000 conversations in 2018. This in part was driven by conversations around the ‘future of EV’ which was one of the most discussed topics in 2018, making up 18% of all online conversation (159,000 mentions), which in turn stimulated the agency to write this trends report.
In our full trends report we explore the key reasons behind the increasing levels of online conversation around EVs, the top consumer concerns, perceptions of car manufacturers, and trending topics. Download our trends pack below including the full report, infographic and explainer video.
As environmentally friendly intermodal transport becomes more of a focus for manufacturers, retailers and food producers, the advent of EV for road, rail and sea is starting to become a reality for the business community. The groundbreaking Tesla hype spearheaded by Elon Musk and it’s CAV trucks throughout 2018 is now an incredibly well known and appreciated manufacturer.
The reality of EVs in logistics already exists in London, where UPS has converted a number of its delivery vehicles from diesel to electric. Around 50% of vehicles have been converted at present with plans to convert the rest, alongside introducing custom built EVs in the very near future. In our trends report we also explore the data behind the increase in EV truck in social media related conversation, growing 258% year on year from 2,100 mentions in 2017 to 7,515 mentions in 2018.
Greener intermodal logistics are driven by a shift to electric vehicles. Transport, manufacturing, production and retail organisations need to learn from the online conversations happening now. Our Future of EV Trends Pack explores these 1m+ datapoints to understand how audience perceptions are changing. Download our pack today to receive our Trends Reports, Trends Infographic and Animated Infographic Video.
Capsule have spent years working with our clients to develop highly strategic tactics to ensure our campaigns and activities deliver great results. Our services revolve around 4 core solutions which combine data, creativity and technology to accelerate your go-to-market strategies and deliver real business results.
Our expert team of marketers will help you develop your customer profile, understand their buyers journey, develop key messaging at all stages of the funnel, including supporting content strategies for both online and offline collateral. Give you the right tools to automate and scale, track engagement at every stage and report against all key metrics to ensure you’ve got the data that helps you make the right decisions.
What are our customers thinking? What do they want next? What do they want us to do for them? Everything we do at Capsule is driven by audience & statistical research & analysis. From social listening tools to research and trend analysis, we base our marketing decisions on the things that matter and create the difference between success and really winning.
At Capsule, we take this to the next level of thinking, using behavioural insights from our research and social listening tools to develop forward-thinking design philosophies that constantly drive innovation. This can include both quantitative and qualitative analysis, overlaid with design and content decisions that can transform a marketing campaign or website performance.
Our marketers and designers work together seamlessly and intuitively know what makes a great campaign or website. This is built on their extensive experience working on international projects combined with the commercial knowledge through close working with our clients, incorporating the research and insights we develop for every new project. It doesn’t stop there. Using analysis and behaviour based marketing tools, optimisation constantly takes place to deliver the best performance possible, every time.
Have you got ambitious growth plans and need the right marketing technology strategy to enable this? Are you looking to tap into the experience and expertise of marketing technologists who can help shape this? We’re here to help.
There is so much talk about ‘digital transformation’ that the term can feel over-hyped, but this is certainly not the case. The International Data Group (IDG) projects that spending on digital transformation technologies will reach $2.1 trillion by 2021; with the introduction of AI, the IoT, machine learning and big data powering businesses.
Unfortunately, those businesses that fail to embrace new technologies will be at significant risk versus their peers and competitors. Capsule’s MarTech consultancy services helps you simplify your marketing technology needs and finds the best solution to meet your performance marketing goals.
Contact us today to discuss your MarTech consultancy requirements.
