It is essential to align key customer journeys and touch-points by enhancing user experience and understanding your desired conversions.
User Experience (UX)
User experience (UX) “refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, effective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.”
It is vital to have clearly defined paths on your website in order to present visitors with a positive journey. This can transform them from customers to repeat customers. Using tools such as Yandex and Google Analytics allows us to gain a better understanding of how users interact with your website. From there we can make informed decisions to enhance designs and improve user experience across multiple devices.
User Interface (UI)
User interface (UI) is the series of screens, pages and visual elements (like buttons and icons) that a user may interact with to use a digital product or service. This includes everything from desktops and mobiles, to sounds, lights and even keyboards.
Good UI is invisible. The user doesn’t have to think about how to interact with a website because the interface is seamless and positions key navigational triggers in a concise way. It’s dictated by user experience which identifies a specific pattern a user may follow.
With every website we design and develop we ensure UI and UX is at the forefront sitting in line with the brand and providing a seamless but enjoyable experience.