Although social media has been around for many years, it is now more prevalent than ever with 72% of online adults using social networking sites. Therefore, building social into your integrated marketing strategy is essential to your business, whatever the sector.
But what is social media? As defined by Moz, “it’s called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.” It offers a quick and easy opportunity for businesses to engage with their target audience and grow long-lasting, scalable relationships.
I bet you’re thinking “does my business need to be on social media?” Yes, whether you’re a small local business or a global conglomerate, your customers are online and it is likely they’re interacting with social platforms for information and recommendations. If you’re not there to communicate with them, your competitors will be.
It is important to know how and where to start the conversation, be an active part of the discussion and build maximum engagement across multiple channels. At Zero Above we work closely with your business objectives to develop greater reach and drive website visitors. We can help you to gain more online exposure and by showcasing your brand we can build trust in your followers. We are able to generate leads, increase brand loyalty and ensure you’re as visible as possible on not only social media platforms but search engines too.
Our services can help you to build social media into a meaningful integrated marketing strategy and quickly see results. We even offer social media training to guide you along the way.
Facebook – Facebook has over 1.19 BILLION active users monthly.
Instagram – 60 million photos are uploaded to Instagram every single day.
LinkedIn – 2 people sign up to LinkedIn every second.
Twitter – 1 in 5 young adults (18-24) use Twitter daily.
YouTube – 6 out of 10 people prefer watching YouTube to live television.