SEO or Search Engine Optimisation is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” Organic search is the most used acquisition channel on the internet, ensuring you’re present on search engines such as Google, Bing and Yahoo and investing in your SEO strategy is essential for your website to succeed.
Search Engine Optimisation is about standing out from the crowd and making your website hard to ignore. We believe in starting with your audience: who are they? what are they searching for? is your website visible in their search? A high-performance strategy involves a strong combination of technical competence coupled with user experience and engaging content that meets your potential user’s needs. Here’s our organic approach:
Technical SEO audits
We are technical SEO specialists. Over the last decade, there’s no problem we haven’t faced and no solution we haven’t implemented. Our in-depth 150+ point on-site audits highlight every major and minor issue that could potentially be holding your site back in organic search.
A core building block of any SEO campaign; we perform manual and tool-driven keyword research that feeds into all aspects of your Search Engine Optimisation strategy.
Consistently optimising your website inline with Google’s regular algorithm changes is time-consuming, but that’s where we’re here to help.
Link building is the process of acquiring hyperlinks from other websites to your own. Strong links equal better ranking.
When you run a successful e-commerce website, strong organic performance is imperative. User experience, content, funnel optimisation and attribution models are just a few factors that will help capture your target audience when they’re in the buying mood.
Content is king. But it needs to have a purpose, cover an unfulfilled need and be a true resource for your audience.
Whether you are building a new website, in need of fresh content or have a new business objective, at Zero Above we conduct a comprehensive gap analysis of your SEO and pinpoint opportunities to create a fully optimised site to rank well in search engine results.