But what is it? Paid media refers to external marketing efforts that involve a paid placement. It is an incredibly fast way to attract visitors to specific services, products and content while still complimenting and improving SEO activity and can include PPC, digital advertising, display and remarketing and social media advertising.
If you’re a B2B or B2C business, there are channels and targeting strategies that match any customer demographic. The highly specific targeting increases the relevance to users, providing a level of personalisation that is not achievable on traditional advertising channels. Stretching beyond general demographic and geographic data, paid digital media has opened the door to deeper interest, behavioural and connection-based targeting methods.
Pay Per Click (PPC)
Also known as paid search or search engine marketing (SEM) pay per click “means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked or less commonly when your ad is displayed.”
PPC is a great way to get noticed at the very beginning of your customer’s research journey. Focused on your products and services as well as defending your brand terms, we create campaigns that offer a balanced mix of keywords that offer both value and volume, building your market share through keywords in a highly competitive digital environment.
Display advertising is available in many shapes and sizes; through logos, animations, videos or simply text. It allows your company’s promotional messages to appear on distinct sections of third party websites reserved for paid advertising.
Display adverts are designed to be engaging and are aimed at generating a quick conversion.
What happens when your user leaves your website? You give them the opportunity to come right back by reinforcing your brand, your messages and your offers through interactive engaging remarketing adverts.
Remarketing, or retargeting, is a form of online targeted advertising whereby adverts are targeted towards consumers based on their previous internet actions, regardless of which channel your customers have found you on. Ensure you’re visible while your potential or existing customers make their decisions.
Social Media Advertising
Social media advertising, also acknowledged as social network advertising or social media targeting are paid adverts served to users on social media platforms. By selecting a relevant social media channel you can seamlessly deliver your brand, products or services to the correct people, whether that be Facebook, Twitter, LinkedIn, Instagram or YouTube. You can deliver highly targeted messages to an incredibly targeted audience.
Our digital team have worked hard to get Google Ads certified, a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. This certification has allowed us to qualify for Google Partner status, meaning we have demonstrated Google Ads skills and expertise, met Google ad spending requirements, delivered company, agency and client revenue growth, and sustained and grown our client base. Look out for the Google Partners logo on our website.