You can build relationships, understand your audience, drive conversions and generate relevant traffic to your website. There are three times more email addresses than all social media accounts combined, your email database is an asset to your business and one that should be nurtured.
Email marketing “is a form of direct marketing that uses electronic mail as a means of communicating specific messages” whether that be the promotion of products, services or special offers. For every £1 spent email marketing has an average return on investment of 3,800% making it one of the most affordable marketing channels available.
So, why should you integrate email into your marketing strategy? It has the ability to speak immediately and directly to your customers in a personal way, allowing you to build trust and loyalty. It is quick, cost-effective and ensures your products and services are distinctive. And it is measurable, meaning you can understand your audience and make relevant changes to increase the chance of conversions.
No matter which sector you operate in, we can develop an effective campaign that is tailored to your audience. From life-cycle and nurture to impact campaigns that burst to life.