Unlike advertising (which targets everyone in the hopes it reaches the right person), direct mail lands on the doorsteps of the people who are interested in the product or service you are promoting.
Although deemed a traditional marketing form, direct mail is more impactful than ever. On average, we receive more than 2,900 online marketing messages a day meaning paid digital media can often be discounted. With the right messaging and engaging design, direct mail can be an incredibly powerful tool to market your business, product or service.
Common forms of direct mail include:
An important part of the direct mail process is ensuring you have the ability to track its success. So, what happens once those interested in the product or service you are promoting have received your nano brochure? You set up telemetrics or send them to a dedicated landing page. Want to know how we can help? Contact us today.