Parker Guest House

The best boutique hotel website in San Francisco

Overview

The Parker Guest House is a unique boutique hotel, established over a decade ago, in San Francisco’s thriving Castro District.

They approached us to design and develop a responsive website with UX at its forefront. To bring a fresh look and feel to this unique city oasis, we created a fresh new palette and user experience.

The aim was to create the best boutique hotel website in San Francisco. The starting point? Research. Working directly with the owner of The Parker and being regular visitors to San Francisco meant the team already had a vast knowledge of the area. Competitor research was carried out in order to gain a better understanding of how The Parker should position itself and appeal to a diverse and growing audience.
Key Stats

Bounce Rate

42%

Avg. Monthly Sessions

+3,200

Total page views

34,803


Performance

Boutique Hotel Oasis

Photography was a key aspect during the design stage. We love the way Hotel Amigo, Brussels capture the essence of room comfort with the use of imagery. Therefore high-quality imagery was essential in order to effectively portray the quality of Parker Guest House. These images combined with enticing straplines that were created alongside the owners further demonstrates the unique experience on offer.

A Truly Unique Experience

With the San Francisco hospitality sector continually evolving, The Parker Guest House felt it was important to have a section on the website dedicated to the importance of booking directly. Across the site, we created a unique FAB fixed footer which enables users to understand the advantages of booking directly, these include preferred room placement, the guarantee of best rates and opportunity for promotions and discounts.

A Secret City Hub

San Francisco is a popular tourist destination well known for its hospitality, its weather and its entertainment. The Parker Guest House want their guests to truly experience their city so with them we created a guide to their favourite places. Taking inspiration from Mama’s Shelter, LA, the guide includes their top 5 recommendations for restaurants, cafes, parks, theatres, activities and bars and is presented using an accordion. The design allows for an interactive user experience, presenting the content in a fun and informative way.

The finished result is a responsive, interactive, easy to navigate, UX designed website that illustrates just how special Parker Guest House is.


We recently went through a complete website overhaul and web marketing review with Zero Above and the results have been great. Couldn't be happier. The new website has increased traffic and direct bookings. And it looks great. We rely on Zero Above to help us understand and manage both our social media and also our overall internet marketing strategy. We are so glad we decided to work with them and highly recommend them to others.
Bill Boeddiker - Owner - Parker Guest House
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