SEAT Miller & Middleton

Website development and digital marketing for local SEAT car dealership

Overview

Miller & Middleton are one of Colchester's premier car specialists and are SEAT main dealers.

They are an associated company of Miller Motor Group - established 1959 - and offer a full range of exciting new models and an extensive choice of used vehicles.

Increasingly web analytics form an essential part of their digital strategy and in turn allow them to make informed decisions on marketing spend and direction.
Key Stats

Total number of users

46,091

Total number of sessions

71,627

Total page views

210,401


What we did

Buying a car is a long-term decision involving in-depth research, manufacturer marketing as well as aesthetics and functionality. From this research, we were able to track user behaviour on the Miller & Middleton website, from key entry points to their flow through the site and on to tracked conversions (call tracking and enquiry forms). Demographic and interest and geodata have led to developing seasonal marketing campaigns in sync with core SEAT offers.

We are subsequently able to drill down through analytics and compare web traffic to calls and ultimately footfall into the showroom. At each stage analytics are used to drive decisions on marketing and develop and increase enquiries from the website.


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