Inkpen Downie

Website and digital marketing for local architects


Inkpen Downie are architects based in Colchester, Essex, operating across the UK, specialising in the historical conservation of heritage sites as well as modern commercial projects in both industry and hospitality.

Inkpen Downie work on a range of different projects, including; hospitality, historic buildings, education, community and church, public and commercial, housing, ecobuilds, conservation and heritage and building information modelling (BIM) projects.

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What we did

Inkpen Downie’s primary focus for their website is showcasing the scope and dynamism of their architectural projects from a variety of perspectives.

From a digital point of view the User Experience (UX) was paramount to success was defined by flow through the website, web engagement (time on site, bounce rate), entry and exit pages and also how traffic source affected behaviour. Likewise, conversions were also tracked through calls and enquiries, with the whole process optimised (CRO) by a series of AB tests and updates to the website.

Following the testing phase homepage updates remained as well as delivering new engaging web design across the project pages and a simpler menu structure and navigation.

All changes maintained and increased visitor engagement, increasing the likelihood of a successful conversion.



Let's Chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 01787 388712 or send us a message.

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