Global Marine Group

See how we helped Global Marine Group to develop a portfolio of responsive websites

Overview

The Global Marine Group is a market leader in offshore engineering and is recognised as a high quality, independent strategic partner across multiple sectors.

The group consists of three business units; CWind delivering power cable and asset management services topside and subsea, to the offshore renewables and utilities market, Global Marine providing fibre optic cable solutions to the telecommunications and oil & gas markets and Global Offshore delivering trenching and cable lay services to the oil & gas industry.

Zero Above have been working with the marketing team at Global Marine since 2014 integrating website and digital activity with the organisations own strategic planning. As part of our ongoing relationship, we were commissioned to develop a suite of new websites with a modern, UX focused design philosophy with C Suite, engineering and sector-specific target audiences front of mind.'
Key Stats

YOY increase in site traffic

100%

YOY increase in page views

140%

YOY decrease in bounce rate

92%


Performance

Strategy and Objectives

The core objectives for the project were:

  • To create content-managed, bespoke websites within a restricted budget
  • To ensure consistent branding as part of the Global Marine Group, to allow a fluid user experience between sites whilst upholding their unique position and separation
  • To provide a foundation for strong ongoing marketing campaigns:
    • Ability to add landing pages for specific PPC sub-campaigns
    • Ability to test CTAs
    • Maintain engaged and relevant traffic
    • Strong SEO focus from the outset
    • Support ongoing social media marketing
  • To facilitate the swift journey into and along micro and macro conversion funnels (enquiries, newsletter signups, etc)
  • To accurately portray the Global Marine Group proposition and branding
  • To provide an easy to use interface to non-technical users/editors

Once the new websites were launched, Zero Above developed a multi-brand cross-channel digital marketing strategy to increase website traffic across a range of acquisition channels, increase website engagement metrics and raise brand awareness.

Results

The portfolio of sites has seen a collective increase in traffic of more than 100% and an increase in page views of +140%. The redesigned CWind website saw a decrease in bounce rate vs. the old site of +92%

Zero Above developed the project working closely with the marketing team at Global Marine, building on digital learnings made throughout the working relationship and focused on the clients business and marketing strategy. The project maps and tracks all conversion points across the websites and now receives +4,300 goal completions across the four sites each month. This conversion data is then used to target engaged audience segments with further digital marketing activity to help raise and maintain a strong brand presence in market.


“We have been working with the Zero Above team for several years now. Going through new website launches and site redevelopments, ongoing website management and optimisation, rebrand implementations, design work and various digital advertising campaigns. The team are always full of enthusiasm, with new ideas to keep us ahead of the curve, and are happy to go above and beyond during some of our busier periods to meet deadlines and expectations.”
Katie Webster - Marketing Executive - Global Marine Group
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