Gilbarco Veeder-Root

Campaign concept delivered through a range of media including AdWords, Re-Marketing and Social


Zero Above were appointed by Gilbarco Veeder-Root to create a fully integrated campaign promoting the Spanish Royal Decree 706.

The Royal Decree 706 (or Real Decreto 706), is a Spanish legislation which affects all forecourt businesses in Spain. With the impending changes to environmental legislation through the introduction of The Royal Decree 706, a direct opportunity arose to promote the implementation of ATF and Insite360 to sites, allowing more defined monitoring of leakage and wet stock management.
Key Stats





Cost Per Click


What we did

Integrated Campaign Strategy and Objectives

Utilising the full-service capabilities in-house at Zero Above, the campaign revolved around the delivery of high quality and convertible traffic through dedicated lead generation campaigns requiring a consistent visual presence as well as messaging in adverts and associated content.

Other requirements included; engaging adverts to generate brand recognition but also a CRO optimised landing page designed to deliver an easy to understand and intuitive visitor experience with a simplistic call to action and sign up for further marketing action. Targeting the Spanish dealer audience, both existing and prospective customers, the digital channels used included; Google AdWords, Re-Marketing/Display and Paid Social.


With a total budget of £800, £400 being allocated to the campaign managed by Zero Above and an additional £400 utilised by Gilbarco Veeder-Root for a digital banner placement on a partner website, the campaign has seen great success with +356,000 overall impressions and +9,000 clicks through to the landing page from all digital channels to date.

Let's Chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 01787 388712 or send us a message.

See all case studies