Integrated Campaign Strategy and Objectives
Utilising the full-service capabilities in-house at Zero Above, the campaign revolved around the delivery of high quality and convertible traffic through dedicated lead generation campaigns requiring a consistent visual presence as well as messaging in adverts and associated content.
Other requirements included; engaging adverts to generate brand recognition but also a CRO optimised landing page designed to deliver an easy to understand and intuitive visitor experience with a simplistic call to action and sign up for further marketing action. Targeting the Spanish dealer audience, both existing and prospective customers, the digital channels used included; Google AdWords, Re-Marketing/Display and Paid Social.
With a total budget of £800, £400 being allocated to the campaign managed by Zero Above and an additional £400 utilised by Gilbarco Veeder-Root for a digital banner placement on a partner website mundopetroleo.com, the campaign has seen great success with +356,000 overall impressions and +9,000 clicks through to the landing page from all digital channels to date.