CWind

See how we developed and implemented a fully integrated digital campaign for CWind

Overview

CWind, part of the Global Marine Group, deliver power cable and asset management services topside and subsea, to the offshore renewables and utilities market.

They commissioned Zero Above to create a fully integrated campaign to raise and maintain awareness of the Subsea Power Cable Installation, Maintenance and Repair service. It was therefore imperative that messaging was informative but engaging in order to target the correct audience.
Key Stats

Impressions

41,438

Link Clicks

489

Budget

£1,000


What we did

Utilising the expertise of our vastly experienced in-house marketing and account management team, the campaign revolved around increasing quality but convertible traffic through dedicated visual campaigns as well as messaging in adverts and associated content. A bespoke CRO optimised landing page was created utilising areas of existing templates but also new interactive sections such as a service-led infographic, a video and a contact form. With a complex audience, the campaign was targeted towards Denmark, Germany, Netherlands and the United Kingdom and the digital channels used included; Google AdWords and Re-Marketing/Display.

Results

With a total budget of £1,000 the campaign was successful with 41,438 impressions being made and 489 link clicks overall. CWind continue to use the optimised Power Cable, Installation, Maintenance & Repair landing page alongside the display adverts to promote their services.


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