Social Media for Business: A Marketer’s Guide
Globally it is estimated that 2.46 billion people are actively using social media, thats 33% of the world population, it...
In April, LinkedIn introduced reactions giving users more ways to express themselves. The reactions, which include Like, Celebrate, Love, Insightful and Curious, give users the opportunity to express themselves with more than just a ‘like’.
In a recent blog post LinkedIn stated:
“People come to LinkedIn every day to discover what’s happening in their professional communities and talk to one another about topics and ideas related to their work. These conversations cover a wide range, whether it’s discussing industry news, celebrating a company milestone, giving advice on someone’s job search journey, or sharing thoughts on important workplace topics like being a working parent.
One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety of posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said.”
They explained that providing Reactions on LinkedIn gives users more ways to quickly and constructively communicate with one another. Now that we’ve been using them for a while, we’re posing the question is LinkedIn one step closer to morphing into Facebook?
In recent years, there has been a noticeable shift in the type of content being published to LinkedIn. More personal posts are weaving their way into our timelines in the form of rants, life updates and dog videos. While there is nothing wrong with this, some say that the informal, relaxed approach to sharing content means that LinkedIn, originally a social network targeted towards business professionals, is becoming too “social”.
Facebook videos on average reach 8 billion views a day. In 2016, LinkedIn introduced video to the platform to bring users together and allow them to share their experiences and opinions on relevant topics. Although in some instances the video content differs, it’s one step closer to making the social networking platform more accessible.
After many years of Facebook users requesting a “dislike” option, Facebook introduced Reactions at the end of 2015 to give users a “more nuanced way of expressing their sentiments to posts.” Sound familiar? Although the Reactions themselves on LinkedIn are slightly different, the decision behind them is still very much the same.
So, what do you think? Is LinkedIn becoming too much like Facebook? Or is Facebook becoming too much like LinkedIn with the introduction of job postings on business pages? Of course, there is always going to be some cross over when it comes to social networks but we’re interested to hear your thoughts. Tweet us @zeroabove.