Case Study

Gilbarco Veeder-Root

www.gilbarco150.eu
  • Services

Following a successful pitch to the European marketing team at Gilbarco Veeder-Root, we were appointed to develop a brochure promoting the brand’s 150th anniversary.

Once we began working with the team, we started to develop ideas which culminated in the creation of the fully integrated campaign encompassing a number of touchpoints and assets to increase the impact and effectiveness of the marketing.

A core driver of the campaign was data capture, audience behaviour and integration with the clients own CRM.

The campaign was delivered in six languages, we worked closely with the client and their European teams to ensure the campaign was on message across the region, meeting the individual product requirements of each country.

The creation of the interactive timeline included our own research and collaboration with the client brings the campaign to life in an engaging and imaginative way.

 

 

Key features

Interactive, responsive brand timeline incorporating video, photography and historical information

Fully integrated print and digital campaign including; email, direct mail and digital marketing

Design and development of responsive websites integrated with clients own CRM for data capture, ongoing sales and marketing activity

Production and distribution of all direct mail

Creation of email template designs through a dedicated CRM platform