Case Study

SEAT Miller & Middleton

http://millerandmiddleton.co.uk
  • Services

Digital Marketing for Car Dealerships

Miller & Middleton are one of Colchester’s premier car specialists and are SEAT main dealers. Increasingly web analytics form an essential part of their digital strategy and in turn allowing them to make informed decisions on marketing spend and direction.

Buying a car is a long term decision involving in depth research, manufacturer marketing as well as aesthetics and functionality. From this research we were able to track user behaviour on the Miller & Middleton website, from key entry points to their flow through the site and on to tracked conversions (call tracking and enquiry forms). Demographic and interest and geo data has led to developing seasonal marketing campaigns in sync with core SEAT offers.

We are subsequently able to drill down through analytics and compare webs traffic to calls and ultimately footfall into the showroom. At each stage analytics are used to drive decisions on marketing and develop and increase enquiries from the website.

Key features

Behaviour led analytics reporting

Attribution Modelling

Call and enquiry tracking analysis to increase footfall

Nearly 1,500 goal completions

Tailored marketing campaigns derived from web analytics