Case Study

Goldsmith Webb Opticians

http://goldsmithwebb-opticians.co.uk/
  • Services

Zero Above were approached by Goldsmith Webb Opticians to create monthly fully integrated campaigns promoting their products and services.

The Opportunity

Goldsmith Webb Opticians are an independent opticians with eight practices across Essex, who strive to meet the needs of local residents. They have devoted considerable time and effort to ensuring a relaxed and friendly atmosphere within their practices and wanted their expertise and knowledge to be at the forefront of each of their campaigns.

Strategy and Objectives

The objective of each monthly fully integrated campaign is to create an engaging but informative message which promotes Goldsmith Webb Opticians products, special offers and or/services. Requirements include; engaging adverts to generate brand recognition and a CRO optimised landing page designed to deliver a specific message with a simplistic call to action. Targeting all genders aged between 18-65+ in Essex, the digital channels used include; Google AdWords and Paid Social.

Performance

The most recent campaign The Perfect Accessory This Party Season was created in order to promote Goldsmith Webb Opticians contact lens service and targeted glasses wearers who may have wanted to transform their look for the Christmas party season by going frames-free. The campaign compromised of a Facebook Carousel, Google AdWords Search Advertising and an optimised landing page and had a budget of £200. With an eight week time frame the AdWords campaign made 35,931 impressions with 178 clicks and the Facebook campaign made 18,647 impressions with 411 link clicks.

Key features

Ongoing fully integrated campaigns

Detailed understanding of B2C targeting

Strong imagery and adverts to engage and entice audiences

Responsive, search compliant landing pages

Campaign concept delivered through Facebook Carousel and Search Advertising