Digital Marketing for Engineering
Global Marine is a market leader in offshore engineering and is recognised as a high quality, independent strategic partner across multiple sectors. We are proud to be driving their digital agenda worldwide. Global Marine’s core focus for their digital is driving brand awareness across multiple platforms in a specialised engineering marketplace.
A key driver was organic search, delivering high value visitors which meant a low bounce rate and a significant amount of time spent on site and number of pages viewed. Not only was organic visibility a key factor, but also on page engagement and interaction on the website which involved significant user experience (UX) and conversion rate optimisation (CRO) analysis. Organic visibility has been increased through a consistent approach of keyword mapping, linking and SERP analysis.
Working closely with Global Marine we able to effectively develop ongoing SEO and development strategies that are in tandem with their core business objectives to maintain global visibility and showcasing the Global Marine brand to new audiences on all continents on which they operate.