Zero Above were appointed by Gilbarco Veeder-Root to create a fully integrated campaign promoting the Spanish Royal Decree 706.
The Royal Decree 706 (or Real Decreto 706), is a Spanish legislation which affects all forecourt businesses in Spain. With the impending changes to environmental legislation through the introduction of The Royal Decree 706, a direct opportunity arose to promote the implementation of ATF and Insite360 to sites, allowing more defined monitoring of leakage and wet stock management.
Strategy and Objectives
Utilising the full-service capabilities in-house at Zero Above, the campaign revolved around delivery high quality and convertible traffic through dedicated lead generation campaigns requiring a consistent visual presence as well as messaging in adverts and associated content. Other requirements included; engaging adverts to generate brand recognition but also a CRO optimised landing page designed to deliver an easy to understand and intuitive visitor experience with a simplistic call to action and sign up for further marketing action. Targeting the Spanish dealer audience, both existing and prospective customers, the digital channels used included; Google AdWords, Re-Marketing/Display and Paid Social.
With a total budget of £800, £400 being allocated to the campaign managed by Zero Above and an additional £400 utilised by Gilbarco Veeder-Root for a digital banner placement on a partner website mundopetroleo.com, the campaign has seen great success with 23,368 overall impressions and 710 clicks through to the landing page from all digital channels.