CWind, part of the Global Marine Group, deliver power cable and asset management services topside and subsea, to the offshore renewables and utilities market. They commissioned Zero Above to create a fully integrated campaign promoting their Subsea Power Cable Installation, Maintenance and Repair service.
The Opportunity, Strategy and Objectives
Utilising the expertise of our vastly experienced in-house marketing and account management team, the campaign revolved around increasing quality but convertible traffic through dedicated visual campaigns as well as messaging in adverts and associated content. A bespoke CRO optimised landing page was created utilising areas of existing templates but also new interactive sections such as a service-led infographic, a video and a contact form. With a complex audience, the campaign was targeted towards Denmark, Germany, Netherlands and the United Kingdom and the digital channels used included; Google AdWords and Re-Marketing/Display.
With a total budget of £1,000 the campaign was successful with 41,438 impressions being made and 489 link clicks overall. CWind continue to use the optimised Power Cable, Installation, Maintenance & Repair landing page alongside the display adverts to promote their services.