CWind, part of the Global Marine Group, deliver power cable and asset management services topside and subsea, to the offshore renewables and utilities market. They commissioned Zero Above to create a fully integrated campaign promoting their Subsea Power Cable Installation, Maintenance and Repair service.

The Opportunity, Strategy and Objectives

Utilising the expertise of our vastly experienced in-house marketing and account management team, the campaign revolved around increasing quality but convertible traffic through dedicated visual campaigns as well as messaging in adverts and associated content. A bespoke CRO optimised landing page was created utilising areas of existing templates but also new interactive sections such as a service-led infographic, a video and a contact form. With a complex audience, the campaign was targeted towards Denmark, Germany, Netherlands and the United Kingdom and the digital channels used included; Google AdWords and Re-Marketing/Display.

Performance

With a total budget of £1,000 the campaign was successful with 41,438 impressions being made and 489 link clicks overall. CWind continue to use the optimised Power Cable, Installation, Maintenance & Repair landing page alongside the display adverts to promote their services.

Key features

International audience

Combination of core services, with each needing prominence across the campaign

Distinct understanding of the sector

Striking imagery created with engaging straplines for Re-Marketing and Display Adverts

Fully integrated campaign