Case Study

Ashwood Group

http://ashwoodgroupltd.com
  • Services

Digital Marketing for Environmental Services

Ashwood Group are arboriculture specialists operating in Hampshire and Surrey and specialise in tree surgery and maintenence.

Following a complete rebrand, website development, company name change and domain change, Ashwood Group required continual visibility and maintain its web presence in google during one of its key periods.

We developed a Google Adwords PPC campaign designed to drive new business as well as visibility for the company name change and redirection the the new website.

The whole campaign was backed up by a engaging re-marketing advert to bring visitors back to the website.

The campaign was optimised throughout and targeted specifically in Ashwood’s catchment area of Surrey, Berkshire and Hampshire. This sort term campaign has been a resounding success for the client and has had a dramatic impact on the business and marketing strategy.

Key features

The campaign drove 50 new enquiries during the first week

54% conversion rate from PPC

34% bounce rate from PPC suggesting high value visitors